eastwest pro motion
SpongeBob SquarePants on tour throughout Germany – from the very north to the deep south, we promoted his new spongy adventures on Nickelodeon.
Accompanied by his committed, kid-friendly promotional team, SpongeBob travelled to the 20 biggest cities in Germany. From the very north to the deep south, SpongeBob celebrated with eastwestpromotion the release of his new movie “SpongeBob SquarePants 3D” and the new episodes of his popular TV series on Nickelodeon.
Packed with SpongeBob’s luggage were the interactive game modules custom-made for the tour, like the SpongeBob Kinect game and Patrick’s wheel of fortune, which encouraged kids of all ages to join in with the chance of winning grand prizes like a PlayStation 4 or a Wii U as well as cinema vouchers. What is more, thanks to the magic of green-screen technology, visitors had the opportunity to dive into SpongeBob’s underwater world and have a souvenir photo taken together with SpongeBob.
eastwestpromotion supplied the promotional team – including a performer in a SpongeBob costume – and planned, designed and built the custom-made game modules.