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Zalando GmbH

Zalando celebrated its 5th anniversary and thanked its customers.

eastwestpromotion Projekt

The online retailer Zalando celebrated its 5th anniversary over the period of a week in Germany and thanked its customers with a photo campaign. Photo booths were set up in cities around Germany, and passers-by were invited to have pictures taken free of charge. They could also upload them to Facebook, if they wished.

eastwestpromotion Projekt

A free print of the picture was at the same time the guarantee for winning a voucher code with a value of between 5 and 555 euros. eastwestpromotion supplied the personnel for the event. Sixteen hostesses covered the campaign at the various locations and helped passers-by with taking their photos.

eastwestpromotion Projekt

Dressed in outfits of popular brands sold by Zalando, the promotional team not only presented the Zalando brand but also conveyed an exuberant celebratory mood.

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