Zalando celebrated its 5th anniversary and thanked its customers.
The online retailer Zalando celebrated its 5th anniversary over the period of a week in Germany and thanked its customers with a photo campaign. Photo booths were set up in cities around Germany, and passers-by were invited to have pictures taken free of charge. They could also upload them to Facebook, if they wished.
A free print of the picture was at the same time the guarantee for winning a voucher code with a value of between 5 and 555 euros. eastwestpromotion supplied the personnel for the event. Sixteen hostesses covered the campaign at the various locations and helped passers-by with taking their photos.
Dressed in outfits of popular brands sold by Zalando, the promotional team not only presented the Zalando brand but also conveyed an exuberant celebratory mood.