eastwestpromotion Case Examples

About us

Eastwest promotion is diverse. Here is an overview of our services:


  • Sales promotion
  • Sampling and product promotion
  • Walking Act
  • Event promotion
  • Promotion roadshows
  • Total evaluation including photo documentation after each event


  • Concept development and realization
  • Creation of security concepts
  • Own Berlin event location

Equipment and logistics

  • Action stands, rear walls
  • Provision of vehicles
  • Shuttle and limousine service
  • Production of giveaways

Stage construction | Magic Sky

  • Magic Sky: High-quality roofing system for indoor and outdoor events
  • Special constructions
  • Technical equipment for event lighting and sound engineering incl. staff

The success story of a full-service agency and its partners over the past 15 years

In 1999, we founded the eastwestpromotion agency in Berlin and initially specialized exclusively in personnel deployment. Already during those early years, we developed the strong customer base that we continue to build on successfully today.

In 2013, after merging with the leading beauty agency promotion for you and founding the company eastwestpromotion GmbH, we began supporting beauty industry customers at events like “Die Goldene Kamera” film and television awards, fragrance relaunches, and Germany-wide fragrance promotions.

In March 2014, eastwestpromotion GmbH, now a part of the Magic Sky Group, reorganized its service portfolio in four spheres of activity: eastwest pro motion, eastwest pro event, eastwest pro duction, and eastwest pro sports.

Our pro motion team handles the assignment of trained and committed personnel for promotional and sales activities, from trade show hostesses and exhibition staff to stage-building and technical crews. Our pro event team primarily focuses on developing concepts for large-scale events and their successful realization. The implementation of customers’ technical requirements is the domain of our pro duction team – with our Magic Sky canopy systems, we provide the most aesthetically pleasing shelter solution for major events.

Since December 2015, eastwest’s pro sports team has been responsible for handling sports marketing and sponsorship. As a partner agency for FIBA 3x3 Basketball, eastwestpromotion provides support for tournaments around the world – from Mexico to Doha. We cover everything from the acquisition of sponsors to providing the on-site technical director.